The festive season is upon us, consumers are getting busy, social media is popping off and everyone is in the celebratory mood. Therefore, it is important to jump on Santa’s sleigh and be a part of the festivities. In order to thrive this festive season there are a couple of things you can do, so let’s look into them...

Imagine thousands of crawling bots probing the internet. They’re hunting for information, indexing their finds as they go. Ranking information from most important to least. When someone searches for something, they will find these results. This is the back end of Google, and it is so important for marketers to understand this process to optimise their content on the web.

So, here is a digital marketers guide to making the top of your consumers Google searches.

Instagram has upped their game yet again…

We know that Instagram loves to regularly update the way users interact with the app. We saw this with the addition of Instagram shopping, reels and now with the testing of the keyword search feature. This new feature allows users to type in key search terms and be presented with posts that relate to this specific area of interest.