Hey there, it's been a hot minute since we've updated our blog, but we're back and better than ever! Last year was a huge year for us in terms of business growth. We had the pleasure of working with clients who needed full-scale brand strategies and identities built from the ground up, as well as established clients who were looking for ongoing social, blog, and website content to keep their audiences engaged. We're so grateful for these partnerships and the opportunities they've given us to flex our creative muscles. A couple of our notable clients include Aleem Yusuf (a Melbourne and Paris based fashion designer) and The Friendly Network (a startup social media app), but there are just too many to mention.

A media kit is a must for any influencer, especially for those wanting to work with brands and businesses. It is your way of showcasing who you are and what makes you unique. Your kit will be used like your business card, resume, and portfolio of work all in one document”. Allowing for a comprehensive understanding of who you are as an influencer, and assisting you to stand out in the world of social media. It’s the easiest way to get your name out there to brands you’re dying to work with!

The festive season is upon us, consumers are getting busy, social media is popping off and everyone is in the celebratory mood. Therefore, it is important to jump on Santa’s sleigh and be a part of the festivities. In order to thrive this festive season there are a couple of things you can do, so let’s look into them...

There are many benefits to optimising your emails, they can boost your sales leads, drive traffic to your website and build relationships with loyal customers. Email marketing is a classic business tool, as it increases customer engagement and business growth.

Last month, we looked at the first integral part of eCommerce success; content marketing. This week we will delve into the realm of digital advertising. Many people don’t realise just how many ways there are to reach consumers online, so here are some great ways to inform your audience about your brand.

These days, it seems that anyone can get their eCommerce business booming right?
Wrong! It’s time for a wake-up call, over 35% of eCommerce businesses fail from a lack of visibility. Don’t let this scare you from pursuing your dreams, all you have to do is boost your digital marketing game. And here is the equation for success.

Content marketing + digital advertising = ecommerce success

Stunning imagery to show off your products is essential for any social media platform. Let us break down some of the best ways to creatively capture your products.

Follow these steps to achieve 7 different styles of product photography.

We all know that we can brand products and services. But have you ever really thought about what it takes to brand a person? Or how personal branding can help make you stand out as an influencer?

Here are our TOP 3 INFLUENCER TIPS to elevate your brand:

There are so many reasons why learning how to expand your content across all your socials and website is beneficial. You will learn how to shape content to different audiences and save lots of time coming up with ideas and content creation.

Here’s our step by step guide on how to plan 6 months of content across all your digital platforms in just 2 hours. Once you know how easy it is, you’ll never go back to your old ways.

Imagine thousands of crawling bots probing the internet. They’re hunting for information, indexing their finds as they go. Ranking information from most important to least. When someone searches for something, they will find these results. This is the back end of Google, and it is so important for marketers to understand this process to optimise their content on the web.

So, here is a digital marketers guide to making the top of your consumers Google searches.

Need a visual brand identity but can’t afford professional design services?

Although we always recommend engaging a professional designer and brand specialist when starting a business, we understand that it may not be feasable for all small businesses when just starting out. For this reason, we’ve compiled our top tips to a great DIY brand. Including logo creation, brand marks, colours, fonts and imagery.

Instagram has upped their game yet again…

We know that Instagram loves to regularly update the way users interact with the app. We saw this with the addition of Instagram shopping, reels and now with the testing of the keyword search feature. This new feature allows users to type in key search terms and be presented with posts that relate to this specific area of interest.