Thrive This Festive Season: The Ultimate Guide to Online Selling During Christmas
The festive season is upon us, consumers are getting busy, social media is popping off and everyone is in the celebratory mood. Therefore, it is important to jump on Santa’s sleigh and be a part of the festivities. In order to thrive this festive season there are a couple of things you can do, so let’s look into them...
Facebook Ads
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Making sure you have tailored festive advertisements is a great addition to your December posting schedule. It will align your brand with the joys of the season, providing a great opportunity to show your audience the personality of your brand. While also reminding your audience that your products and or services serve as great Christmas gifts or are suitable for the holiday period.
Website Optimisation
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There are so many fun ways to give your website a bit of a change up this festive season in order to attract your audience during such a competitive time of year.. Festive website banners are a must during this time, they could have a festive message, imagery or Christmas deals. This works wonders as it keeps your site looking current, and as people are likely to visit looking for Chrissy presents, they will instantly know they’re in the right place. Another great addition is creating a gifting landing page, showing people that you have a quick and easy place to shop for your most popular gifting items. This will make your shoppers journey quick, easy and seamless.
Social Posts
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Getting your grid into the festive spirit is another wonderful way to connect with your audiences. The key is tieing jolly Christmas messaging to your brand and industry, as you want to strengthen your brand customer relationship. For instance, a skincare company could make a video on how you package Christmas bundles for loved ones as a gift box. A homewares brand can show how to do the perfect festive table setting. These posts provide value to consumers through the helpful ideas they give. Of course having a Merry Christmas post or story is also a wonderful way to further connect with audiences and send your consumers well wishes for the special day.
Festive Product Photography
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Having well shot product photography is a must all year round, however, showing your products in a festive setting is even more beneficial. Whilst showing off your product, these images can also be used in website optimisation and social posts for more Christmas content. Festive product photography will further highlight to consumers that your products or services are perfect for the festive season as they will be able to visualise it, seeing it in such a festive setting.
So there you have it! Quick wins to nail your marketing during the festive season!
Now get out there and make some sales!
