My Fitness Pal

User experience design

This project involved working in a team to generate a more user-friendly experience in the My Fitness Pal app. As a team, we conducted a design sprint over a number of weeks to generate a new UX experience and then once conceptualised, the user interface was individually created, providing the client with multiple different options for launch. The teamwork involved intense brainstorming, research, competitor analysis, user flow, wireframing and AB testing to get the best possible outcome.