Imagine thousands of crawling bots probing the internet. They’re hunting for information, indexing their finds as they go. Ranking information from most important to least. When someone searches for something, they will find these results. This is the back end of Google, and it is so important for marketers to understand this process to optimise their content on the web.

So, here is a digital marketers guide to making the top of your consumers Google searches. 

Step 1: Focus on tags and keywords.

Title tags – the first things that bots check to see what matches the user’s search. Make sure your title is specific to what your page is about. Secondly, key-words might just be the most important aspect of your SEO audit. The more relevant keywords you have in your content, the higher you will be ranked. Do some research every year on what people are searching for. The best key-words are those that are frequently searched, aren’t overly used by competitors and are highly relevant to your content.

Step 2: Optimise your images.

Images can be seen by humans, but how do bots see them? Bots read images from their label. Ensuring that every image on your site is labeled correctly with keywords will further your optimisation. This can be adjusted in the content management system of your website.

Step 3: Invite others to link your content.

Having links connected to your site enhances its credibility. It shows the bots that your site is widely liked and accessible. Try to find relevant and credible sites that may want to create a link to your page. 

Step 4: Assess success and failures.

Reflect on what worked best by monitoring page analytics. Focus on data that shows the number of website clicks and the amount of time spent on each page. Maintain aspects that have improved and think about new keywords, image labels and website links for areas that need change.

We hope you’ve learned a lot about the power of SEO optimisation. Are you ready to take the next step? Contact us today to find out how we can enhance the traffic on your site.